IS INBOUND MARKETING RIGHT FOR MY BUSINESS 2017-10-27T09:32:34+00:00

inbound: /ˈɪnbaʊnd/

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

Is inbound marketing right for your business? Answer the questions below to find out

Do your customers use the internet to research and learn about products and services like yours?

1

If they do, proactively answering their questions with relevant and valuable content will make your company visible and begin to build trust as your customers start searching for solutions to their problems.

Are you getting enough high quality leads from your current prospecting methods to satisfy your revenue goals?

2

If not, it could be because your customers are now buying differently. Doing more of the same won’t change your results. Analysing what is possible with inbound should be part of your strategy.

Do your prospects spend time on social media, networking or learning about developments in your industry?

3

If so, it’s time to ensure your brand is present where your customers are. Helping them out with valuable and relevant content where they are looking for it is one of the keys to a successful strategy.

Do your customers take time to research and consider your product or service and compare it to those of your competitors before they buy?

4

If so, your customers are among the 70% of people who report having a deep understanding of a product or service before ever asking to engage with a sales person. They develop this understanding on the internet, through search, social media or by downloading educational materials.

Will regulatory pressure on consent for direct marketing and sales activities impact your business?

5

No matter where you are located in the world, the General Data Protection Regulation impacts you if you do business in or pass data through the EU. Inbound marketing helps you to ensure your data subjects’ consent, and enables you to prove it.

If these changes haven’t hit your industry yet, they certainly will over the next few years.

The better prepared you are to switch your marketing away from interruptive outbound to engaging inbound marketing, the better you will be prepared to attract and convert new leads for your business.

Impact Of GDPR - A Marketer's Guide
Impact Of GDPR - A Marketer's Guide

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