Inbound marketing is a set of processes and tools that attract qualified leads to your website and converts them into customers using a process of nurturing them with relevant, valuable content.
Inbound marketing helps to:
- Increase visibility in online search, resulting in more website traffic from prospects;
- Increase lead conversions through your website, resulting in more (and better) opportunities;
- Improve lead data for Sales teams to know which are the most qualified;
- Improve marketing metrics – precisely track ROI of your efforts; and
- Better utilise marketing budgets for qualified lead conversions compared to traditional marketing.
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Inbound marketing follows a simple methodology
Attract visitors, convert leads, close sales and delight customers
How inbound marketing works
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