We believe in inbound marketing, it works for us and our clients and we prove it with data.
We have dedicated a whole section of our website to this topic to give you the information you need to determine if inbound can work for you too.
Here you can find lots of free resources that will help you on your inbound journey. Click to jump to:
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What is inbound marketing?
Inbound marketing is a set of processes and tools that attract qualified leads to you and converts them into customers using a process of nurturing them with relevant, valuable content.
Watch this video for a quick, 2 minute intro to inbound.
How to attract traffic
Attracting visitors is the first part of the inbound methodology.
In order to convert enough of these visitors to leads, you need a specific volume of people to know you exist! To do this, you employ various tools to draw traffic to your website.
Inbound marketing tools enable you to calculate the volume of traffic required and set about generating it.
Once you have attracted lots of visitors to your website, it is really important that you seek to convert them into a lead that you can nurture.
A brochure website that gives lots of information, but doesn’t engage anyone to interact with you, won’t help. This is where lots of companies come to us.
You need engaging calls-to-action, lead capture forms and downloadable content that helps your buyer along their journey.
“Instead of interrupting people, pull them in to you with content that they need”
Brian Halligan; HubSpot
Once you have the lead, closing them into a customer is rarely a one-and-done process. You need to build trust and recognition with your customer before they buy.
Inbound marketing gives you a set of tools to help you easily nurture every lead along their buying journey.
Inbound marketing supports the fundamental principle that it’s far easier to do business with existing customers than find new ones.
Your inbound toolkit includes techniques to monitor your customers’ behaviour. You can nurture each one to remain your customer for longer and become advocates of your brand.
“I’ve recommended you to everyone I know”
The best form of marketing is a personal recommendation
How to run an inbound campaign
It no longer costs the earth to create good content and get it out there.
If you want to learn how to run your own inbound marketing campaign, we have created a step by step guide to help you.
Simply click the button on the right to get your free guide.
Can we help?
Request a free consultation
We are always happy to explain the tremendous opportunity inbound marketing represents to businesses like yours, and how effective it is in generating qualified leads that turn into customers. If you’re curious, reach out and we’ll set up a time to talk. It’s completely free and without any obligation on your part.