How can inbound marketing help?

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How can inbound marketing help?2017-10-29T15:16:31+00:00

The EU General Data Protection Regulation (GDPR) comes into effect on 25 May 2018.

Although we have had two years’ notice of the deadline, few businesses are fully aware of the new rules and even fewer are prepared. Unlike other regulations which have given a grace period for compliance, any new processes must be in place by the date that GDPR is enforced, that is 25 May 2018.

With inbound marketing, leads and customers opt-in to receiving content and therefore the methodology is compliant with GDPR.

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GDPR seeks to put individuals in control of their personal data

The new regulations empower a person to choose whether and how firms use their data. Importantly, in respect of consent, every prospect is required to have deliberately opted in to receive marketing communications from you. A pre-ticked check-box default is no longer sufficient.

How inbound marketing works

With inbound marketing, leads and customers opt-in to receiving content and therefore the methodology is compliant with GDPR.

Marketing automation software like HubSpot can help you prove compliance and manage all your lead and customer data.

Ready to learn more? Click here to advance to the next step, and learn about how you can prepare for GDPR in 6 easy steps .

Alternatively, download this entire topic in our free ebook below:

Impact Of GDPR - A Marketer's Guide

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We are always happy to explain the tremendous opportunity inbound marketing represents to businesses like yours, and how effective it is in generating qualified leads that turn into customers. If you’re curious, reach out and we’ll set up a time to talk. It’s completely free and without any obligation on your part.