General Data Protection Regulation (GDPR)

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The catchily titled General Data Protection Regulation (better known as GDPR) comes into force in May 2018.

We have dedicated a whole section of our website to this topic because it has the potential to have a major impact on our clients.

Here you can find lots of free resources that will help you to navigate these changes. Click to jump to:

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What is the General Data Protection Regulation and how does it affect me?

The EU General Data Protection Regulation (GDPR) comes into effect on 25 May 2018.

GDPR will replace the current EU data privacy laws and the UK Data Protection Act 1998. Companies will be required to build privacy settings into their digital products and websites and have them switched on by default.

Watch this video from the Information Commissioner’s Office (ICO) for a brief introduction to the GDPR, and click through to learn more.

learn more about how GDPR affects you

How are marketing activities affected by GDPR?

The General Data Protection Regulation affects marketing activities in three primary ways.

Arguably the most talked about aspect of the regulation is ‘the right to be forgotten’.

Also, there are new requirements for the ways you manage the specific opt-in requirement for people who request to receive promotional material from you.

Non-compliance fines up to

€20million

get pro tips for marketing under GDPR

How can inbound marketing help me overcome the challenges?

With inbound marketing, leads and customers opt-in to receiving content and therefore the methodology is compliant with GDPR.

Marketing automation software like HubSpot can help you prove compliance and manage all your lead and customer data.

“The real change for organisations is understanding the new rights for consumers”

Elizabeth Denham; Information Commissioner, ICO

find out how inbound marketing can help

What steps can I be taking now in readiness for May 2018?

There are steps you can take now to prepare, including cessation of outbound marketing activities such as purchase of lists for the practices of telemarketing and email marketing.

get our checklist to help you prepare

Our GDPR blog

We have dedicated a whole section of our blog to GDPR. Check out the articles here >

Can we help?

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We are always happy to explain the tremendous opportunity inbound marketing represents to businesses like yours, and how effective it is in generating qualified leads that turn into customers. If you’re curious, reach out and we’ll set up a time to talk. It’s completely free and without any obligation on your part.