The catchily titled General Data Protection Regulation (better known as GDPR) comes into force in May 2018.
We have dedicated a whole section of our website to this topic because it has the potential to have a major impact on our clients.
Here you can find lots of free resources that will help you to navigate these changes. Click to jump to:
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What is the General Data Protection Regulation and how does it affect me?
The EU General Data Protection Regulation (GDPR) comes into effect on 25 May 2018.
GDPR will replace the current EU data privacy laws and the UK Data Protection Act 1998. Companies will be required to build privacy settings into their digital products and websites and have them switched on by default.
Watch this video from the Information Commissioner’s Office (ICO) for a brief introduction to the GDPR, and click through to learn more.
How are marketing activities affected by GDPR?
The General Data Protection Regulation affects marketing activities in three primary ways.
Arguably the most talked about aspect of the regulation is ‘the right to be forgotten’.
Also, there are new requirements for the ways you manage the specific opt-in requirement for people who request to receive promotional material from you.
Non-compliance fines up to
How can inbound marketing help me overcome the challenges?
With inbound marketing, leads and customers opt-in to receiving content and therefore the methodology is compliant with GDPR.
Marketing automation software like HubSpot can help you prove compliance and manage all your lead and customer data.
“The real change for organisations is understanding the new rights for consumers”
Elizabeth Denham; Information Commissioner, ICO
What steps can I be taking now in readiness for May 2018?
There are steps you can take now to prepare, including cessation of outbound marketing activities such as purchase of lists for the practices of telemarketing and email marketing.
Can we help?
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