The jig is up for trash emails, as on 25 May 2018 GDPR should bring us a welcome relief from the clutter blocking our inboxes on a daily basis. It will, fingers crossed, at last call into line companies who loosely use our data.

However, with all this focus on GDPR, it’s easy to forget the value that direct mail (physical mail) can bring to your communications with customers and remember, you don’t need to have consent for postal marketing.

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