Future proofing your digital marketing

In the dynamic discipline of digital marketing, future proofing is a strategy that helps your marketing tactics stay relevant and produce lasting results. The 5 pillars of digital marketing are: Website, Social Media, Search Engine Optimization (SEO), Email marketing/automation, and Paid Ads.

These pillars of digital marketing consist of layers and layers of content, and the better understanding you have of your target audience, the more value you will get from each dollar spent. That’s why keyword research, persona clarification, and analyzing results are the critical fundamental activities in Future Proofed Marketing.

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About the Author:

Carrie runs Little Fish Media from her home town in Sussex and works with clients in London and across the UK on inbound marketing and consultancy projects. Little Fish Media is an Inbound Marketing agency working with b2b, financial and professional services firms to generate leads, attract prospects and close deals. We are proud to be anything but your typical marketing agency! Check out www.littlefishmedia.co.uk

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