In the dynamic discipline of digital marketing, future proofing is a strategy that helps your marketing tactics stay relevant and produce lasting results. The 5 pillars of digital marketing are: Website, Social Media, Search Engine Optimization (SEO), Email marketing/automation, and Paid Ads.

These pillars of digital marketing consist of layers and layers of content, and the better understanding you have of your target audience, the more value you will get from each dollar spent. That’s why keyword research, persona clarification, and analyzing results are the critical fundamental activities in Future Proofed Marketing.

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