This post provides five critical takeaways from Salesforce.com’s “Fourth Annual State of Marketing” report that paint a very different picture of the marketing landscape than a few years ago. MSPs need to be prepared for significant retooling.
Every year, Salesforce.com releases its annual “State of Marketing” report giving insight into what top global marketers are thinking, what channels they are investing in, and where they see the future. The survey also contrasts the strategies of top marketers with those of underperformers and those with more moderate performance.
Here are 5 key takeaways from the report:
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