Data-savvy marketers have claimed that they are poised and ready for GDPR but a third fear that their organisation is ill-prepared for the legislation, according to the Data and Marketing Association.

With just six months until GDPR comes into effect, the DMA asked marketers for their thoughts on the legislation and how they think it will affect their profession and found that 77% of respondents felt they had “good awareness” and a further 74% felt prepared for GDPR.

However, many lack faith in their organisation, according to the survey, with three-in-10 expressing concerns that their organisations were unprepared.

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